I'm sure that you've heard the buzz about real-time search launched by Google... and good work guys! I looked into the real-time search options from Mashable's original post and realised that when I Googled "Phailanx" (the name of this blog incase you hadn't noticed!), my realtime tweets were appearing  despite a limited pilot on the functionality - I'm obviously taking that as a personal compliment from Google.

The real-time functionality adds a completely different dimension to how users can search, especially on the way in which they look for opinions, reviews and customer feedback/opinion. The ability to now showcase user communication via search becomes an important factor in corporate communication, reputation and commercialisation. With 28% of Shoppers saying that Social Media has influenced holiday purchases, real-time search instantly lifts the need for businesses to maximise social media marketing. Encouraging consumers to discuss brands is going to be a massive contribution to increasing conversions online, so businesses must get as much conversation going as possible. Just remember this basic rule:

Customer engagement + Simplicity = Success online

Related links:

• Mashable's full post on Google real-time search
• Follow Phailanx on Twitter

Twitter are currently testing their new list system that allows users to create SEO friendly pages with lists that people can follow or be followed by. Users can add specialists to their lists (For example, a list created called Digital PR may follow @arrington or vice-versa).

Lists can be public or private to allow users to follow friends and family, or professional/hobby based lists. The functionality is in beta testing at the moment and is restricted but Tweeters should be able enjoy this new functionality shortly which will open up a new dimension to the fast-growing social media platform.

Related links:

• Twitter
• Follow Phailanx on Twitter