The Yolk is a new digital agency that is the result of a merger between specialist agencies Sticky Panda (Digital strategy and online performance) and Blue Hat Technologies (Web and software development). My role in this new exciting venture will be as the Customer Engagement Director. I'm very excited about the new prospects and will update people on forthcoming news.

The Yolk is due to officially launch in January 2010 (straight after the New Year) so if anyone has any questions, please let me know. Alternatively, visit The Yolk's website to sign up to our newsletter or follow us on Twitter.

Related links:

• The Yolk
• The Yolk on Twitter

Recently I've noticed that Digital marketing seems to be a little more streamlined in approach and businesses are matching the needs of their consumers. With Social Media turning the traditional marketing methods on its head, there are a few companies that are starting to embrace the changes and meet their customers on the platforms of their choice rather than bring them in.

Social Media Marketing has changed the way in which businesses need to communicate and reach their customers. Not only does it allow businesses to manage their corporate reputation and start a discussion on a different level, but it is encouraging them to meet and greet their customers in their own comfortable environment. Almost to the point where customer service is reaching out to a new level and letting the customer know that they are the customer.

More and more TV adverts now contain Facebook urls instead of their own... driving consumers towards critical mass, engagement and discussion. The returns then arrive from this discussion as it is viewed as a longer term investment into acquisition.

So, is your company successfully penetrating the social sphere?

Related links:

• Facebook page for Liv
• Create a Social Media Marketing strategy