The Yolk is a new digital agency that is the result of a merger between specialist agencies Sticky Panda (Digital strategy and online performance) and Blue Hat Technologies (Web and software development). My role in this new exciting venture will be as the Customer Engagement Director. I'm very excited about the new prospects and will update people on forthcoming news.

The Yolk is due to officially launch in January 2010 (straight after the New Year) so if anyone has any questions, please let me know. Alternatively, visit The Yolk's website to sign up to our newsletter or follow us on Twitter.

Related links:

• The Yolk
• The Yolk on Twitter

Over the past few years, High street retailers have been conquering online only retailers with regards to levels of traffic despite online retailers have the higher performance levels. However, this year online retailers are on the up - this time last year, high street retailers had 25% more traffic than online only retailers. In 2009, Online retailers have closed this gap to 18% which is a massive leap forward that is starting to start to blur the line on digital brand equity vs high street presence.

Ref: www.hitwise.com

It looks as though online retailers (being more specialised in online sales) have been focussing their digital efforts to maximise communication and marketing tools such as Social Media, online customer service and Search Engine Optimisation (SEO).

Related links:

• Hitwise report/blog post
• Improve your e-commerce performance

Econsultancy are launching their innovation awards next month to shocase who is regarded as an authority in the digital world. If you feel like entering (or of course, nominating me ;0) ), you can visit the Econsultancy website to cast your vote.

You can also book tickets to attend the award ceremony itself if you would like to possibly network and meet these great minds in person.

Related links:

• Buy Econsultancy Innovation Award tickets
• Nominate for the awards

As some of you will know, I recently started a new business called Sticky Panda with my business Partner Alex Bailey. Sticky Panda is a digital strategy and user experience agency designed to support other specialist agencies in their field. Sticky Panda works with a number of different agencies top help increase their client retention by increasing their clients' return on investment online. How do we do this? Contact us and we're more than happy to let you know!

Sticky Panda works with a number of agenices around the UK, with clients that focus both locally and nationally. We aim to be a specialist agency in online performance and provide our services in different approaches - from a 3rd party specialist to a white-label option (used in the loosest form of the term). We hope to increase which agencies we work with in different locations around the UK, but these are a few of the award winning agencies we've worked with:

• Blue Hat Technologies
• The Click Design Consultants
• Further Online
• Firecast
• BluSky Marketing
• GBDN (Global Business Development Network)
• Breckland Print

As part of my personal re-eingineering, I have once again chosen the Webjam platform, due to it's flexibility and scalability, to host my rebranded blog so that I can share my digital experiences in this exiting time. 

Please feel free to join me and either create, add or discuss the future content of digital online. Alternatively, please take a look at our online performance agency Sticky Panda