Over the past few years, High street retailers have been conquering online only retailers with regards to levels of traffic despite online retailers have the higher performance levels. However, this year online retailers are on the up - this time last year, high street retailers had 25% more traffic than online only retailers. In 2009, Online retailers have closed this gap to 18% which is a massive leap forward that is starting to start to blur the line on digital brand equity vs high street presence.

Ref: www.hitwise.com

It looks as though online retailers (being more specialised in online sales) have been focussing their digital efforts to maximise communication and marketing tools such as Social Media, online customer service and Search Engine Optimisation (SEO).

Related links:

• Hitwise report/blog post
• Improve your e-commerce performance