A recent study from Hitwise has shown that searches for "Games" have overtaken searches for Mobile phones on the week ending the 14th November 2009. With Christmas approaching it will obviously have an effect on the results, but it is showing the power of gaming in today's market.

Ref: Hitwise

With the ongoing launch of some massive single and multiplayer games, is there a marketing opportunity being missed by companies to partner or attach themselves to this market?

Related links:

• Go to the Hitwise website