Social Media (arguably) has grown to the point where it is impossible for companies to ignore its use.The ability to empower users to communicate and share with others with the same interests is what is thriving the internet forward. Combining this with the core competencies of simplicity, aesthetics and purpose, the ability to engage customers and increase retention (during a very disloyal time for suppliers) is indispensible. 

With further inforamtion and interesting statistics on the gender use in social media leaning towards women, it shows why Sony Music has chosen to host last year's X-Factor contestant Diana Vickers, a social network using Webjam as their platform of choice.

Ref: www.chickerino.com

The flexibility that is shown with the Diana Vickers social network displays a massive leap forward in how businesses can use a branded environment with exponential growth potential. This is definitely an opportunity for businesses to jump on the band wagon without doing any of the hard work; with as you can see, fantastic results.

The thing that I love about the site is that it doesn't restrict social media engagement (which many companies may be looking to do). It takes a back door approach and embraces it by amalgamating information from other sources into one place. So it keeps the levels of engagement high and in all the places that count to not dilute your digital presence. However, this makes it much easier to monitor; Corporate reputation management, customer communication and general maintenance suddenly became so easy.

So, are we further developing a new opportunity of Social music...?

Related links:

• Diana Vickers Fan Site