There will probably be no surprise when I say that I use Google (as with 70% of the internet population). Even if you take the three major search engines, create 3 identical searches and mix up the logos, Google tests better due to the search giant's perception of being the best.

However, there is a Blind Search test that will allow users to conduct a search and see which set of results best suit their search term vs result expectations. The Blind Search lets you pick which results you prefer before seeing which search engine provided them. I took the test and used three sets of criteria:

1) Professional/Business: Sticky Panda

2) Personal: cheap holiday in majorca

3) Informative: the speed of a 747

The results were as follows:

1) Google

2) Google

3) Google

Apparently I am a Google man through and through. However, others have found interesting results including creator of the Blind Search Michael Kordahi. Statistics from the tool show that Google wouldn't have the majority share if it wasn't for the company's brand equity. The results show that there is actually a more even playing field when just the results themselves are tested; Google 44%, Bing 33% & Yahoo! 23%.

Related links:

• Blind Search
• Techcrunch article