Online video seems to be moving forward. Users are engaging more and more with video, with 83% of internet users having watched a video online, it is a great thing for businesses. It seems that it has now crossed the line where video is actually making money for itself. Due to its homepage banner ads and video pre-rolls that forces the user to look at an advert while the video loads, has given Google a massive turnaround with regards to generating revenue with YouTube which it acquired for $1.65 billion a couple of years ago.

YouTube hosts over 100,000,000 videos and is the largest video website online, over Vimeo, Flickr and other media platforms.

"In 2008 the total UK online video viewing audience grew 10% to 29.6m unique viewers over the age of 15. In line with this, it's predicted that the global online video advertising market will be £4.36bn by 2012. But as brands migrate from TV to online and an increasing number of advertisers follow, it's ever more important for brands to innovate in order to be seen." (New Media Age, 2009).

Video seems to be on the rise with agencies with regards to the opportunities of increasing revenue streams for companies. However, it is important that the engagement factor is there first otherwise your video may just be money out of the window!

Related links:

• YouTube
• Vimeo
• Flickr
• Media & Money